Designer Finds could have been like any other consignment operation which offered substandard goods from a lower end retail operation, but the founders had a vision for something bigger, better and very different.
The model was first defined by the location – a high end shopping area in the Nashville market was chosen based on demographics, traffic count and the type of people that shopped in the area. Then the goods were sourced through consignors that had higher end lifestyles and met a specific set of criteria to be considered acceptable as offering their pre-owned goods to the store. This included estate sales, celebrities and other very high -end ladies who offered their goods anonymously to the location because of the way that the Designer Finds team approached them and the value of the Designer Finds service offered to them. By being professional, discreet and always courteous, Designer Finds was able to gain the trust and commitment of many of the most affluent and accomplished women in the Nashville market. This brought in very high quality goods and quickly filled the store with great product to offer the customers.
The store became an immediate success because of the look, feel and atmosphere that Designer Finds offered its customers. Over time, the Designer Finds model defined what was previously a non-existent market in the high-end consignment business. The demand and growing profitability of the operation lead the owners to consider new market expansion. Instead of only company owned growth, they decided to franchise and offer the proven model to franchise partners who could invest in the business themselves and operate the business in their local markets. This local ownership by people who have invested their own capital will help in keeping the business managed by passionate entrepreneurs who will continue to provide the quality, passion and consistency of service that has made the model so successful in Nashville. In turn, as the brand grows and the market reach for Designer Finds expands the high-tide will raise all ships and allow for each franchise partner to be more successful and realize greater economies of scale.
Designer Finds, Gallery at Green Hills, 2210 Crestmoor Road, Suite 4, Nashville TN 37215; ..... phone:615-279-1994, .... fax:615-279-1995. ...... Store hours: Mon-Fri 10 am to 6 pm; Sat. 10 am to 5 pm; Closed Sundays.